Niokobok is a young company specializing in e-commerce and acting as an intermediary between the Senegalese diasporas, mainly in France, but also in Italy, Spain, the United States and Canada.

Niokobok allows Senegalese abroad to order a range of products on the Internet that allow them to take care of and please their loved ones in Senegal from abroad.

In 2017, Niokobok launched the NiokoTour; a small promotional tour of France to meet Senegalese diaspora who already use the Niokobok service to gather their testimonies and better understand their daily needs. This NiokoTour was broadcast via a mini-series on Senegal’s first private TV channel.